Restaurant Business with 4 Bedrooms in Pembroke

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  • favourite eatery
  • ever-changing seasonal menu
  • alcohol license and music license

Hilton Smythe is delighted to introduce to the market Food at Williams. The business was established in 2013 and has quickly become a favourite eatery for locals and tourists alike.

The restaurant is charming, offering an ever-changing seasonal menu, prepared daily using quality locally sourced produce. Accompanied by locally roasted coffee, loose leaf tea and soft drinks. Food at Williams further benefits from an alcohol license and music license until 11.00pm. Opening up the potential to increase turnover if a new owner were to extend opening hours and taking advantage of the licenses.

The business generated a turnover of £124,000 as of the 2017 accounts, with a gross profit of 71%. There is no VAT on top of this turnover figure.

Our client has spent in the region of £100,000 on refurbishments. The restaurant is spacious and beautifully presented both internally and externally. With stunning feature brick fireplace and wood burner and high end furnishings for around 34 covers. The commercial grade kitchen houses new catering equipment and can easily afford the potential for a new owner to expand into outside catering if desired and certainly cater for evening meals to further revenue. In addition, there is access to a private courtyard area used for al-fresco dining in the warmer months, with a further 24 covers.

The business has an informative website and has a presence on social media with regular updates and features and comments such as “Amazing service, very friendly, spotlessly clean”.

Above the business is superb living accommodation offering 4 bedrooms and stunning views across Mill Pond.

This is an outstanding business opportunity, ideal perhaps for a couple or family looking for a lifestyle change in this most desirable location.


We are advised leasehold.

The lease is negotiable and rent is in the region of £26,000 per annum.

Our client owns the Freehold and land behind the business and may be agreeable to selling as a Freehold option by separate negotiation.


The restaurant opens: -

Monday to Saturday 9.00am – 4.30pm

Sunday 10.00am – 3.00pm


The business is owner run and managed with the assistance of 8-part time members of staff.

The wages bill is £1200 per week up to £2000 in the summer months.

Financial Summary

Net Profit

Available on Request



Per Annum

Location Summary

Food at Williams is located in the historic walled town of Pembroke, Wales.


The business is in a prime central location within this charming town.  Located on the well-presented Main Street surrounded by a plethora of independent retail stores, eateries and town centre amenities bringing a high and constant footfall throughout the day.


The area attracts thousands of visitors’ all year round.  The town is steeped in history with Pembroke Castle a focal point and major attraction of the town.  The business benefits from on street parking directly to the front and further parking in the vicinity.  The area is accessible from the A477.

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